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Commuting in the Golden Horseshoe

January 30, 2012

When I get into my car to drive to the Burlington Interkom office, I adjust the mirrors, lock in my seat belt, and set the radio dial to a news station with traffic reports. While this may seem a self-defeating exercise in futility,  I only have a few short blocks to drive, which takes about as long as it does for the announcers to list just a few of the traffic snarls, fender benders, rollovers, and bumper-to-bumper jams throughout the Golden Horseshoe region.  

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An Award Winning Website

January 10, 2012

Sheppard Centre Apartments - 2011 Website Redesign

Our client, Sheppard Centre Apartments website won the recent Federal Rental Property of Ontario’s 2011 MAC Award for Best Property Management Website for a Single Property!

Our over all vision for the website was to create a clean, vibrant and user-friendly interface which encourages prospective tenants to check out what the Sheppard Centre Apartments has to offer. We felt it is was important to establish a connection right from the start. The new website engages the audience in the new digital age of social media through outlets such Facebook and YouTube. Read More »

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Happy Holidays from Interkom

December 23, 2011

Merry Christmas

To our valued clients – Merry Christmas from your friends at Interkom. We wish you and your family good health, peace and prosperity in the New year. We are very thankful to have the pleasure with working with such a tremendous group of people and are excited to see what 2012 has in store for all of us.

Have a great holiday season!

- The Interkom Team

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How Social Media is Engaging Local Entrepreneurs

October 24, 2011

Did you ever wonder why our local entrepreneurs chose Burlington as a place to do business?

We had the same thought in mind. As a part of our engagement with the Burlington Economic Development Corporation, we set our team on a mission. Make Burlington stand out, be unique and embrace social media as an unparalleled medium for networking and instant communication.

We designed and developed a new website which promotes Burlington as a great place to live and work using bold imagery as a common theme. The best part? It is uniquely interactive. The BEDC engages in conversations via Twitter, promotes their efforts on YouTube and encourages people to attend events by easily registering online.

To launch the new state-of-the-art website, we had a party. The invitees included local business owners, high-profile executives, board members, the Mayor and councillors – Burlington’s ‘stars’.

Each Burlington star was given the opportunity to tell us why “Burlington is the best place to do business”.

Intrigued? Take a look at the first 5 BEDC Stars here.

Of course, Martin was asked to give his two cents. Stay tuned for his video launching on the BEDC website soon!

- Kayla

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2011 Summit Marketing Effectiveness Award Winner

October 11, 2011

For the 4th consecutive year, Interkom is named one of the best in marketing effectiveness. Open to companies worldwide, the Summit Marketing Effectiveness Awards recognizes effectiveness in advertising that successfully influences the consumer’s knowledge, attitudes and beliefs. Interkom is honoured with this prestigious award as this initiate was named best of 544 entires from over 26 counties.

Interkom has won 4 summit awards for our work for Bristol-Myers Squibb Canada, Brampton Library, Joseph Brant Memorial Hospital Foundation and the Mayor Rick Goldring Campaign.

Way to go Interkom team!

Calling All Burlingtonians, Take This Survey!

September 30, 2011

Interkom knows your opinion counts! We are conducting a survey regarding taxi services and we would like to hear from you about your experience. The survey will only take 5 minutes to complete!

Take the survey by October 7, 2011 for a chance to WIN one of five vouchers (valued at $25 each) for your next taxi service.

Please click here to complete the survey!

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Building Canada’s Green Highway

September 22, 2011

Click to view the EMC Green Highway Flyer

Be the change! Canada’s dominant clean transportation industry association – Electric Mobility Canada – is asking fellow Canadians to step up and test out alternative methods of transportation. The conversation surrounding electric mobility has been going on for several years, slowly gaining momentum in Canada with the forming of EMC in November 2006.

The not-for-profit organization provides national membership to companies offering electric vehicle technologies and products. Over the years, their membership list has grown tremendously to more than 180 members, including Hydro-Quebec, BC Hydro, Nissan, Ford, General Motors, Canada Post, Purolator, General Electric, university research centres and much more!

EMC is dedicated to building an electric future, gaining strong government support and business networking opportunities. In order to do this, they have spanned their membership across various industries, energy providers, end users, non-government organizations and government agencies in strengthening their effect to drive Canada’s electric transportation industry to new realms of technology and change. Be the change, join EMC!

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Economic Development & Tourism Success or Just a Hassle?

August 29, 2011

Does music bring Chicago together? Or does it tear them apart? Depends on how you see it.

Everyone experiences music differently. That includes their feelings towards a gigantic music festival that sprawls over 115 acres of land, drawing in an estimated 270,000 people over a 3-day period.

Visiting Chicago and attending this year’s Lollapalooza music festival to celebrate our love of music was an indescribable experience. The massive crowds, loud music, screaming fans and endless amounts of greasy food made the experience unforgettable. But that reflects the view of an out-of-towner who expected to roam Chicago’s streets with no hesitation while Coldplay blares in the background. What about the local residents who must deal with excessive crowds, closed streets, increased traffic and obnoxious tourists?

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Revel in the Beauty

August 10, 2011

Travel the world. That was my plan once I graduated from McMaster University last year. I wasn’t sure where, when or how I was going to get there but I was determined it would happen. The perfect opportunity came when my friend, Shannon, asked me to visit Greece with her. How can I say no to a beautiful island with sandy beaches and endless sunlight?

Planning a month long trip to Greece, Croatia and Ireland took some time. Always set a goal. Determine when and where you are going, what you might be doing and everything else in between will fall as it may. That was our motto. We knew where we were going but not really WHAT we were going to do once we got there. One thing was certain, I needed to feel the sand between my toes.

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The Lost Arts

July 7, 2011

Being surrounded by technology 24/7, it appears that this trend is with us to stay. While 95% of my work these days revolves around a computer, every now and then I long for the days when things were still done by hand.
Back in high school I was a visual arts major, so my curriculum revolved around sketching, painting and sculpting. I had all the tools at my disposal, including paintbrushes, HB pencils and canvases. Surprisingly, the only thing I never touched was a mouse.

Coming from a fine arts background, I was thrown into the world of graphic design during university. To my horror our classrooms were comprised solely of computers. I was even more shocked learning that some of my classmates couldn’t even draw using conventional things like pen and paper. Illustrator and anything ‘vector’ seemed to be the trend back in the day.

During my first year everyday was a struggle to get through. It was hard learning all the programs that other people seemed to have an advantage over. I always thought my skills in fine arts would be beneficial in a design environment, but that was obviously not the case.

However, over time I began to learn the conveniences using the computer. Certainly it doesn’t take over the essential skills like knowing how to sketch out a concept, but it does allows you to manipulate things faster and more efficiently than what can be done by hand. It’s also great because you can save multiple versions of your files and share it with others working on the same project. It definitely has a universal appeal when you move across different platforms.

While I no longer harbour any ill-feelings towards the computer, I still relish in any opportunities I have to do things by hand. One lesson I have learned being in a design environment is that it takes your own initiative to find the things that balances out your skills and interests. Don’t ever forget the foundation you’ve built for yourself.

Jenny

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